Le Pliage Personalized

E-commerce

Longchamp Le Pliage Personalized

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Longchamp

Longchamp is a French brand selling luxury leather goods.

In 2014, the designer brand celebrated the 20th anniversary of its iconic line Le Pliage. To mark the occasion, Longchamp launched a service allowing to personalize Le Pliage Cuir using an interface developed by Clever Age.

Methodology

A Strong, Pioneering Partnership

Clever Age has been collaborating with Longchamp’s digital teams for several years. We have worked on the design and deployment of the latest version of the site Longchamp.com, which was released in 2013.
In the luxury sector, Longchamp was among the first brands to bet on Responsive Web Design based on HTML5, while dropping Flash technology. The major concern was to address all devices and increase traffic from all of these platforms.

A Strategic Project for Longchamp

In 2014, the designer brand celebrated the 20th anniversary of its iconic line Le Pliage. To mark the occasion, Longchamp launched a service allowing to personalize Le Pliage Cuir using an interface developed by Clever Age. Customers can create their own Pliage and design a unique, personalized Pliage: many color choices, different types of handles, text embossing etc. The service offers fast home delivery.

A Multi-Channel Tool

A true multi-channel tool, the application is available on the brand’s Website and also on tablets in Longchamp stores.