Jaune, Clever Age’s communications agency, is proud to announce the launch of a new ‘Not Only Café’ campaign for Starbucks.
The key points of this campaign:
- An original web series comprising 7 episodes with an offbeat tone
- A strong presence in metro advertising spaces
- TV and cinema adverts to raise the profile of the campaign among the general public
With this multi-channel campaign, Starbucks is once again speaking out on a national scale, marking its return to the forefront of the French media scene.
The press was quick to pick up on this new campaign, highlighting its originality. Numerous media covered the news:
DANS TA PUB / STRATÉGIES / THE MEDIA LEADER / L’ADN / CNEWS
