Contexte
At the heart of Montreal, an exceptional real estate project is taking shape: ROYALMOUNT. This groundbreaking new district, envisioned and developed by Carbonleo, is setting new standards for urban development in North America. As the continent’s first 100% carbon-neutral mixed-use development, ROYALMOUNT embodies a forward-thinking vision where connectivity, creativity, and sustainability converge.
The initial phase of this ambitious project unveils a 76,000-square-meter retail and lifestyle complex spanning two levels. This vibrant space will host over 170 brands, including 60 restaurants, establishing ROYALMOUNT as the largest concentration of luxury boutiques in the Quebec metropolis. This premium commercial offering is integrated within a LEED Gold certified architectural environment, setting a new benchmark for sustainable construction in Canada.
The district’s design reflects a profound consideration for the contemporary urban experience. An elevated linear park stretching 3 kilometers and a 7,000-square-meter Piazza create dynamic living and meeting spaces, transforming ROYALMOUNT into a true lifestyle destination where commerce seamlessly blends with culture and entertainment.
Customer request
Carbonleo, a Quebec-based real estate development and management company, asked us to design the digital ecosystem for ROYALMOUNT—North America’s first 100% carbon-neutral mixed-use private development. The brief was clear: to create a digital experience befitting this exceptional, LEED Gold-certified project, encompassing luxury boutiques, gourmet restaurants, and cultural spaces. Our mission was to develop a web platform and mobile application that would enhance the lifestyle offered by ROYALMOUNT, seamlessly integrating innovative technical solutions to facilitate visitor access and parking. The key challenge was to orchestrate a seamless omnichannel experience, enabling visitors to discover the full range of ROYALMOUNT’s offerings—ranging from shops to art exhibitions and cultural events—while benefiting from premium services such as SmartParking.
Project description
Technical architecture to match ambitions
To meet the demands of this exceptional project, our team has designed a robust and scalable technical architecture. At the core of this infrastructure, the Ibexa CMS ensures efficient and secure content management, enabling dynamic updating of information across all digital channels. Our choice for the mobile application development was React, thereby guaranteeing a fluid and responsive user experience. This modern architecture allows for real-time synchronization between the various platforms, ensuring seamless consistency of information and user experience.
An immersive web experience
The web platform we have developed offers visitors a truly immersive experience of the premium world of ROYALMOUNT. The elegant interface highlights the complex’s sixty restaurants and luxury boutiques, while offering intuitive navigation through the rich artistic and cultural programme. Thanks to the Ibexa CMS, ROYALMOUNT’s teams can manage their content autonomously and reactively, guaranteeing an always up-to-date and relevant experience for
A mobile application voted for by users
The success of our mobile application is undeniable, with 40,000 installations recorded in just three weeks following its launch. This significant adoption underscores the relevance of our user-centered approach. Developed in React Native, the application offers an intuitive interface for discovering ROYALMOUNT’s offerings. It also integrates innovative loyalty and gift card management functionalities, creating a complete digital ecosystem for visitors.
SmartParking: innovation for greater fluidity
A significant innovation within our solution is the SmartParking system, developed in close collaboration with the operator Parknet. This feature revolutionizes the parking experience by automating the entire process through license plate recognition. Users can now enter and exit the parking facility seamlessly, with the system automatically managing billing in the background. This innovation addresses a crucial challenge of traffic flow optimization while providing users with a premium experience aligned with the ROYALMOUNT brand.
Perfectly orchestrated omnichannel synergy
Our expertise is fully realized in the harmonious orchestration of the various digital channels. The synchronization between the Ibexa CMS, the React Native mobile application, and third-party systems, notably that of Parknet, creates a cohesive and seamless user experience. The cross-channel loyalty program enriches this experience by rewarding customer engagement across all digital touchpoints.
This large-scale project demonstrates our capacity to design and deploy complex digital solutions that meet the highest standards of the luxury sector. The immediate success of the mobile application, with its 40,000 installations within three weeks, validates our approach combining technological innovation and operational excellence. This achievement establishes a new benchmark in the creation of premium and frictionless customer experiences, perfectly tailored to the expectations of a discerning clientele.
