Wishing to pursue its growth on the African continent, the Canal + Group has launched a new and more affordable offer via a TV bundle of 30 channels covering all themes (entertainment, youth, sports, …)
This offer is first launched in the region of Pointe-Noire in Congo before being extended to other regions and countries.
Client request :
The website www.easy.tv comes in line with the launch of this offer, providing a digital communication tool in order to introduce the offers, the subscription options as well as the program guide and a FAQ.
In order to target the African population who is very much inclined to mobile use, the website had to be mobile first with responsive variants for tablets and desktop.
Clever Age first assisted and advised the Canal + teams in charge of creating prototypes to bring them close in line with a digital version, in responsive web design and mobile first in particular.
Working alongside for over 4 years, our good knowledge of Canal+ Overseas’ technical ecosystem and its various services and APIs allowed us to meet this schedule and to keep in line with the expected scope.