17 Jan 2019 – Digitising sales processes, partnering with third parties, offering extended services, etc… New forms of customer engagement are transforming B2B businesses, urging them to rethink their go to market strategy. In Asia, more than 75 % of companies are committed to invest in B2B e-commerce capabilities in the coming years but what does this mean ?
In this talk, Brieuc Lebec, APAC Sales manager and Alexis Ageorges, Project Leader at Clever Age addressed the specificities and challenges of “digital” B2B. They shared their vision of what capabilities companies need to set-up and the approach they could take, and illustrated those with concrete case from customers in the region.
