Introduction to CDP (Customer Data Platforms)

  • #Catalog management (PIM / MDM /DAM) and governance
  • #CDP
  • #CRM / Loyalty program
  • #Customer Data Management
  • #Product Data Management

Published on Updated on

Discover our white paper:

“Introduction to CDP (Customer Data Platforms)” 

Introduction to CDP - cover

Many small-, middle- and large-sized companies strive to unify, analyse and activate their customer (and prospect) data. It is quite a challenge which consists in aggregating data from heterogeneous and fragmented streams to build a “360° customer view” and then activate these data through various online and offline channels, based on a sharp analysis of customer journeys and behaviours.

In the omnichannel era, and after the technology trends of CRM, MDM, or DMP, CDPs (Customer Data Platforms) are taking up this challenge by providing a customer data unification solution together with a user-friendly environment for marketing and analysts users. The objective is to offer a single platform supporting the company’s omnichannel marketing strategy.

Some CDP vendors focus only on fundamental services of data collection, data management, and data provision for marketing and operational applications, whereas others offer additional native features such as segmentation, predictive analytics, campaign management or personalisation.

White Paper CDP

Download the White Paper for free to read more

    [honeypot adresse]

    Mandatory fields are marked with an asterisk (*). The information collected by Clever Age from this form is subject to computer processing necessary for the handling and management of commercial relations. This data will not be processed in any way other than that mentioned. In accordance with the applicable regulations, you have the right to access, rectify and object to information concerning you. For more information on the processing of your data, Click here

    (PDF – 1,2 MO – ENGLISH)

    • CDP

    • CRM

    • DMP

    • Master Data Management (MDM)

    • omni-channel