23rd October – Hong Kong
Engage Customers at every stage of their lifecycle – A data driven approach
Conversion ratio, Churn ratio, Lifetime value of a customer… Those buzzword are on top of every Marketers mind, looking at differentiating and driving revenue through customer engagement.
During this interactive breakfast talk, Clever Age and Session M will discuss the concepts of Customer Lifecycle. This is the opportunity to get insights on market best practices, interact with peers, and find out ways to achieve your growth and retention objectives leveraging data.
Agenda:
Discussion will cover :
- Customer lifecycle – What is it and where to start ?
- Customer Engagement and the challenges of omni-channel
- Customer data – how to collect ? consolidate ? monetise them ?
- Wrap-up & Questions
Breakfast – coffee, tea, patisseries, will be served during the session to fuel exchange of ideas !
Speakers:
With over 10 years experience in digital and new technologies, Nadjim has progressively evolved from a technical background to a customer engagement specialist. With a dual expertise in UX design and digital marketing, he helps client define and implement customer engagement strategies.
Nadjim Lakhdari – Senior Consultant, Customer Engagement, Clever Age
Chen Peng has a very focused career in Loyalty consulting, marketing analytics and marketing technologies. Chen Peng is currently working on bringing SessionM, a Boston based customer engagement technology into Asia. Prior to SessionM, Chen Peng was the general manager for Aimia in Asia, managing customer loyalty programs for global clients like ExxonMobil, P&G, Shangri-la, Estee Lauder in this region. Prior to Aimia, Chen Peng was the core team responsible for bringing in Eloqua (now Oracle Marketing Cloud) into Asia.
Chen Peng – Regional Vice President, SessionM
