KRYS GROUP, the French leader of the optical market which gathers the brands Krys, Vision Plus, and Lynx Optique, chose Clever Age to revamp its digital ecosystem.
Driven by its digital expertise, Clever Age will support the deployment of the omnichannel e-commerce platform of KRYS GROUP.
The optical group aims to develop the e-commerce activity of its brands and boost its stores’ visibility, attractivity, brand image, and sales volume.
The company is currently looking at a digitalisation roadmap which includes a common omnichannel platform.
Clever Age will assist KRYS GROUP in this revamp, on the e-commerce solution Proximis, in order to develop the link between online and offline and improve product distribution management.