PIM: A Key Part of Omni-Channel Commerce

Publié le Mis à jour le

  • Bordeaux, France, September 29th
  • Nantes, France, October 1st

Omni-channel support is now essential for many merchants, whose customers keep demanding more continuity and consistency in their shopping experience. From physical stores to e-commerce sites, mobile apps and distributors, points of contact with customers keep growing in number…

However, making the leap to implementation is far from being straightforward and it has become quite difficult for merchants to ensure the overall product data consistency required for CXM (Customer eXperience Management) on all these points of contact. The integration of a PIM (Product Information Management) solution with the information system does a great deal towards running an omni-channel strategy with peace of mind.

Building a Digital Presence

  • A simple objective?
  • single channel, multi-channel, cross-channel, omni-channel
  • A tool initially intended for marketing
  • Integration with the information system
  • Tailoring the information system
  • Why PIM is important
  • The various types of PIM projects

PIM Concepts and Benefits

  • Definition, functional benefits
  • Expected benefits
  • PIM candidates
  • 3 steps: collect, enrich, distribute
  • What kind of information is in the PIM system?
  • Product data modeling: an essential step
  • Concepts: categorization, variants, dynamic attributes
  • Import data from underlying systems (ERP)
  • Data enrichment / translations
  • Similar, complementary, alternative products
  • The importance of the user interface
  • Users, permissions and workflow
  • Digital Asset Management (DAM)
  • Distribution channels (export)
  • Data quality monitoring
  • Information collection (UGC: ratings, sales, inventory…)

Market Conditions

  • The vision of analysts
  • Our vision
  • A few solutions
  • Our field experience

Speaker :

Guillaume MACAIRE, Customer Success Manager