Celio*, one customer, many journeys — omni-channel commerce made simple

  • #Customer Data Management
  • #CX Strategy

Celio*, one customer, many journeys — omni-channel commerce made simple.

Celio* is the international fashion brand for men offering essential menswear and high quality fashion products. On celio.com — a responsive site optimized for retina displays — you can find all celio* menswear collections, as well as services such as free in-store delivery, free return within 30 days and everything that can help you find the perfect gift for the men in your life, like the celio* gift card.

TIMELINE CELIO https://www.clever-age.com/wp-content/uploads/2015/05/infographie_timeline_small2-1600×510-en.jpg|Focus on CRM

The objective was to set up a unified customer repository. All existing data (Website, newsletter subscribers, contest participants, physical-store shoppers etc.) were aggregated using Hybris.
This single index can then be used to create segmentations for various communication campaigns. This results in increased message consistency for consumers and an improved customer experience.

https://www.clever-age.com/wp-content/uploads/2015/03/Timeline1.jpg|Omni-Channel E-commerce

Everything is arranged so as to facilitate purchasing decisions: online shopping, Click&Collect, delivery and returns (cross-channel).
The celio* e-commerce service also accepts mixed payments with gift card support.
In-store purchases can be made via the web-based platform for an enhanced experience and access to stock levels, with the store’s PoS terminal, while recording purchase details into a single customer account (online/store).

https://www.clever-age.com/wp-content/uploads/2015/05/celio_infographie_carre-en.jpg |Focus on Architecture

One of the project’s biggest challenges was to connect all the platforms required to digitalize the celio* e-commerce system, including:
– the celio* PIM system for the product catalog;
– SAP for ordering / stock control / pricing / gift card payment processes;
– Ogone for credit card / Paypal payments, including mixed payments with gift card (SAP) and credit card (Ogone);
– the image production studio used by celio* to automatically import product images; etc.
The platform was designed to enable fast rollout of additional country sites.

https://www.clever-age.com/wp-content/uploads/2015/05/infographie_e-commerce-en.jpg https://www.clever-age.com/wp-content/uploads/2015/03/BandeauCelio1.jpg|Focus sur l’architecture

L’une des plus grosses contraintes du projet a été de relier toutes les plateformes nécessaires à la digitalisation du système e-Commerce Celio.

https://www.clever-age.com/wp-content/uploads/2015/03/Shema2.jpg https://www.clever-age.com/wp-content/uploads/2015/03/img.png