Sony is usually known for its electronic and phone products but the Japanese company also operates in the computing, entertainment and finance industries. The company is nowadays considered as the worldwide leader in electronic products.
How to welcome a group of journalists at best?
While the prestigious IFA fair was taking place in Berlin in 2013, Sony EMEA wanted to reveal it latest Sony Xperia Z3 smartphone. The public relations operation consisted in inviting 80 journalists that could use and discover the smartphone during the fair.
Sony EMEA wanted an event app installed on every smartphone that could respond to its communication and logistics purposes during D-Day.
Designing an event app in record time
In 15 days only, we could deliver an Android app that was offering very specific features. Journalists could access a concierge service, the conference programme and the press releases through the app. We also set a geolocation service so one could identify where the journalists were located during the fair to better identify the key places where to be when needed.