Redesign of Grands Moulins de Paris website

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CONTEXT

As a recognized miller, the Grands Moulins de Paris house, from the Nutrixo Group founded in 1919, has chosen Clever Age for the redesign of its website https://www.grandsmoulinsdeparis.com/.

Thanks to its digital expertise, Clever Age had to operate in a particular context : the takeover of the website is following a previous handover from another vendor.

After performing a deep technical audit, Clever Age was in charge of :

  • Integrate  a quick order and content management function
  • Overhaul of the delivery’s infrastructure and industrialization system
  • Handover and website finalization

THE PROJECT

The website is build for the wholesale bakery sector (artisan bakers, market retailers and manufacturers).

The BtoB e-commerce platform, powered by  Magento 2 and Mercanet solutions allow to display different product ranges of the following brands :

The two main product ranges targeted are powdery products (flour as well as basic bakery products) and frozen bakery products.

In addition to these products, bakers can also buy professional services on the site. Such as management methods and tools, or also solutions to implement and sell their own products.

Clever Age team has also worked on eCommerce content management with the development of an editorial page introducing recipes, business advice and news.

Clever Age has also developed a quick ordering function on the website, proposing to bakers their favorite products posted on a single page with a few clicks order function.

Every function is linked to the ERP through an ETL and web services. The website is also responsive on both mobile and tablet devices.

RESULTS

Nine months after the website’s official online deployment, the feedback has been very positive : more than 4,000 registered customers.