Customer request
Nhood, a mixed-use property operator, wanted to undertake a complete technical overhaul of its website management platform using the Ibexa solution. This transformation has several objectives:
- To unify the user journey, from website consultation to in-store visit.
- To involve and support the widespread adoption of this new solution by contributors.
- Optimise the sharing of content between the platform’s various sites
- To align the technical and functional foundations with Nhood’s professionalization requirements. This would guarantee the compliance and security of the ecosystem of proprietary client websites for which Nhood works. (the old SAP Commerce platform was considerably modified in an attempt to meet Nhood’s specific requirements, creating a complex architecture that was not very optimal and was difficult to maintain).
- Guarantee the maintainability and continuity of the service
Project description
To meet Nhood’s needs, the Clever Age and Jaune (Clever Age Group’s communications agency) teams carried out the following actions:
- Nhood’s teams created 3 fully autonomous editorial content site templates adapted to different user paths (corporate, shopping centres and property development).
- Generated 103 back-office sites, ready for enhancement to optimize the contribution phase through automation—another major challenge of the Nhood project.
- Import over 1,800 brands and 5,000 shops into the site factory to optimise the contribution phase
- Implementing an API to connect the kiosks in 7 shopping centres to the corresponding websites, enabling deployment of the Nhood 360° customer journey
- Progressively rolled out more than 100 sites over a 4-week period, in four releases.
Results
The back-office’s underlying design has optimized the way sites are generated, by integrating reinforced security solutions and an architecture designed to be scalable. In just 20 minutes, Nhood teams can generate a site on the fly, in complete autonomy.
The contribution process has also been improved: the re-contribution of all 80 sites within the France scope was completed in just two months, thanks to an infrastructure capable of withstanding an increase in load without compromising performance.
Furthermore, the redesign has led to a noticeable enhancement in overall performance and user experience.
Impressed by the project’s success, Nhood, in collaboration with Ibexa and Clever Age, participated in the Tech for Retail 2024 event and shared insights into this ambitious undertaking—the global deployment of 250 sites.
The presentation, entitled “The factory of showcase sites for a reinvented digital customer journey”, outlined the chronology of the project and highlighted the key strategies for optimized digital communication.
