Revamping and maintenance of valrhona-selection.fr site

  • #Communication, Marketing and Sales Performance
  • #eCommerce Orchestration
  • #Sales performance
  • #Unified Commerce

Valrhona is a company and a commercial brand from the french food industry specialised in the cacao transformation.

VALRHONA REQUEST

Valrhona asked Clever Age to redesign its online store: Valrhona Sélection.
The website is intended for gastronomy professionals (B2B).

PROJECT DESCRIPTION

We have worked on the entire e-commerce system:

FRONT:

  • Wireframes
  • Personas
  • Visual Designs
  • Mockups

BACK-END DEVELOPMENT:

  • Setup of Adobe Magento Commerce
  • Salesforce Connectors

AMS :

After the successful launching of the website, the project switched to the application maintenance & support phase. Key improvements were:

  • AB testing of the customer conversion funnel : the aim was to boost clients account creation
  • Optimized the home page (mobile version) for authenticated customers  (favorite products for customers,…)