Valrhona is a company and a commercial brand from the french food industry specialised in the cacao transformation.
VALRHONA REQUEST
Valrhona asked Clever Age to redesign its online store : Valrhona Sélection.
The website is intended for gastronomy professionals (B2B).
PROJECT DESCRIPTION
We have worked on the entire e-commerce system :
FRONT :
- Wireframes
- Personas
- Visual Designs
- Mockups
BACK-END DEVELOPMENT :
- Setup of Adobe Magento Commerce
- Salesforce Connectors
AMS :
After the successful launching of the website, the project switched to the application maintenance & support phase. Key improvements were :
- AB testing of the customer conversion funnel : the aim was to boost clients account creation
- Optimized the home page (mobile version) for authenticated customers (favorite products for customers,…)