Valrhona is a company and a commercial brand from the french food industry specialised in the cacao transformation.
Valrhona asked Clever Age to redesign its online store: Valrhona Sélection.
The website is intended for gastronomy professionals (B2B).
We have worked on the entire e-commerce system:
- Visual Designs
- Setup of Adobe Magento Commerce
- Salesforce Connectors
After the successful launching of the website, the project switched to the application maintenance & support phase. Key improvements were:
- AB testing of the customer conversion funnel : the aim was to boost clients account creation
- Optimized the home page (mobile version) for authenticated customers (favorite products for customers,…)