
Context
PAROT, founded in 1978 by Alain Parot, has established itself as a major player in car distribution in France. Initially based in the Nouvelle-Aquitaine region, the Group has gradually expanded nationwide through the acquisition of dealerships and the diversification of its activities.
The Group’s automotive brands include: Ford / Mazda / Hanroad / Oxygo / Iveco / Man / Fiat Professional / ZF / Granalu / Kässbohrer.
In June 2023, PAROT was acquired by another French automotive group: Tressol Chabrier.
PAROT has 2 websites:
These websites offer a wide range of functions, enabling users to discover the range of new and used vehicles on offer, book appointments for after-sales services and take advantage of various promotions and special offers.
You can also buy vehicles online, with detailed vehicle views, customisable options and the option of financing.
Customer request
Clever Age was selected to take over the maintenance of PAROT’s websites:
- Drupal 10 CMS
- Custom CRM for B2B and B2C
- Product repository : 36,000 vehicles
and supports PAROT in the martech areas of tracking / SEA / Social ADs
Project description
- TMA of B2C and B2B sites in Drupal
- Change of domain name on B2C site (Drupal / SEO impact)
- Tracking / analytics / SEA / Social ADs support


