Are you eager to test drive a new Volkswagen? Do you need a Volkswagen brochure? Are you participating in a Volkswagen contest? Whatever your request, it will be processed through the lead management portal.
Volkswagen France’s communication agency Ebb & Flow selected Clever Age to build the Group’s lead management portal.
The portal handles of the following aspects:
- Creation of forms for Volkswagen’s website (including through a drag and drop system) and Flash forms generated by the client (using a REST API);
- Management and deduplication of prospective clients, reporting on Volkswagen sales and deliveries to track conversion rates, etc.;
- Linking of several intermediaries (the call-center which identifies the leads before they reach the dealers, and the company that generates fake leads so as to verify the dealer’s activities) through import/export mechanisms;
- Generation of several statistical reports;
- Management of the “network file” featuring all of Volkswagen France’s dealers and groups.
TECHNOLOGIES USED:
- Symfony 1.4
- Doctrine
- jQuery and jqPlot for the reports’ graphs
- Campaign Monitor for the emailing campaigns across various segments
You may try it out here:
http://www.volkswagen.fr/fr/models/polo/prendre_rendez_vous.html (in french)
