Volkswagen lead management portal

Volkswagen France’s communication agency Ebb & Flow selected Clever Age to build the Group’s lead management portal.

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Are you eager to test drive a new Volkswagen? Do you need a Volkswagen brochure? Are you participating in a Volkswagen contest? Whatever your request, it will be processed through the lead management portal.

Volkswagen France’s communication agency Ebb & Flow selected Clever Age to build the Group’s lead management portal.

The portal handles of the following aspects:

  • Creation of forms for Volkswagen’s website (including through a drag and drop system) and Flash forms generated by the client (using a REST API);
  • Management and deduplication of prospective clients, reporting on Volkswagen sales and deliveries to track conversion rates, etc.;
  • Linking of several intermediaries (the call-center which identifies the leads before they reach the dealers, and the company that generates fake leads so as to verify the dealer’s activities) through import/export mechanisms;
  • Generation of several statistical reports;
  • Management of the “network file” featuring all of Volkswagen France’s dealers and groups.

TECHNOLOGIES USED:

  • Symfony 1.4
  • Doctrine
  • jQuery and jqPlot for the reports’ graphs
  • Campaign Monitor for the emailing campaigns across various segments

You may try it out here:
http://www.volkswagen.fr/fr/models/polo/prendre_rendez_vous.html (in french)

Volkswagen lead management portal