AUTOBACS is a Japanese distribution network for automotive equipment: everything related to the equipment, maintenance, decoration or customization of vehicles. There are nearly 650 stores in the world (Japan, France, Taiwan, Thailand, Singapore, China, Malaysia) including 10 near Paris that sell equipment for cars: spare parts + comfort.
Their strong points: depth of the offer, store opening range, stock level (each store has its own stock, each store is a warehouse).
This project was initiated by the client’s need to make the transition to omnichannel.
He decided to turn the website into Autobacs’ “11th store”.
It should generate traffic and then business in the store: make an appointment for an oil change online, come to the store to do it and buy products. It should save time for internal teams (catalog entry, order management).
1ST SCOPING MISSION (BE CLEVER) :
Be Clever, Clever Age’s consulting firm, was contacted to :
identify the needs and the technical solution to be implemented (audit of the existing Magento and Autobacs objectives),
study of existing solutions on the market,
constitution and prioritization of the backlog
Following this study, the choice focused on the Proximis unified commerce solution for its native functional coverage of a majority of the points discussed in the functional workshop.
2ND MISSION: REDESIGN OF THE SITE USING PROXIMIS (FRONT AND BACK)
An initial 3-month design phase allowed us to carry out functional and technical workshops to stay as close as possible to the native Proximis while addressing the needs, clarifying the specific development points, establishing the interface contracts with the ERP, and refining the backlog.
The implementation phase followed :
- the creation of e-commerce data (catalog, stores, price and stock management, …)
- the configuration of the Proximis Click & Collect process: online sales or in-store collection, warehouse availability management, order processing, returns and refunds
- specific developments, especially to set up a filter by car registration connected to two external APIs (essential in the Autobacs business context because of restrictions with products)
- the creation of a specific path for ordering services: in-store appointments with the creation of a separate order, appointment taking stage in the order tunnel, customer account with appointment follow-up