Jeff de Bruges innovates with its new ordering portal, supported by Djust and Clever Age

  • #eCommerce Orchestration
  • #Inventory management
  • #Product Data Management
  • #Unified Commerce

Jeff de Bruges, a leader in the chocolate sector and a long-standing client of Clever Age (most recently with the redesign of their website), recently launched its brand new platform to modernise and optimise its B2B order management system.

In a market where seasonality and precise stock management are paramount, Jeff de Bruges, with the support of Clever Age, chose DJUST for this project, offering an agile, efficient and omnichannel solution. The implementation of a modern B2B platform was essential to satisfy the requirements of its points of sale and to maintain Jeff de Bruges’ competitiveness in the market. 

  • 100%: Connection to ERP and automated order management. 
  • 20,000: References managed efficiently on the new platform. 
  • 520: Stores benefiting from the improved solution.

A strategic collaboration 

Following a scoping mission and assistance with the choice of solutions, Clever Age’s consulting teams recommended DJUST, a modern and flexible B2B e-commerce solution perfectly aligned with the strategy and enabling Jeff de Bruges to manage its stocks and orders more easily. DJUST stands out for its ability to evolve with Jeff de Bruges’ needs, providing an effective response to the logistical challenges encountered. 

Clever Age, renowned for its cutting-edge expertise in digital development, is managing the project, as well as the integration and technical development of the platform. A user-focused approach is being used to create a customized solution in line with Jeff de Bruges’ requirements.

Giving the network a high-performance technological tool equipped with Business Intelligence to support Jeff de Bruges shops in their core business of retailing, close to the customer, the product and the teams

Dennys Larrieu, Managing Director of Jeff de Bruges

The issues

  • Meeting the brand’s growing needs
    • Adaptability: Jeff de Bruges’ points of sale have varied and changing stock and order requirements. A flexible platform is needed to meet these variations.
    • Availability: The chocolate sector, particularly during festive periods and special events, requires a rapid response capability to optimise stock analysis and availability. With a wide range of products, shops faced significant challenges in accurately determining their replenishment requirements.
  • Improving operational efficiency
    • Process automation: Reduce the time and resources spent on manual administrative tasks, enabling teams to concentrate on higher added-value activities.
    • Stock management: Optimise stock levels and maximise product availability

We studied the operational difficulties encountered by the shops with the solution currently in place

Vincent Lemaire, Agency Director at Clever Age

An innovative platform

The new platform, implemented by DJUST and Clever Age, will transform the order extranet into a modern, high-performance solution integrated with the ERP system, offering a number of benefits:

  • Optimisation of orders: The new platform will facilitate the ordering process, improving human accuracy. This will allow teams to concentrate on other tasks.
  • Connection with ERP: This will enable orders and stock to be synchronised automatically and in real time, responding quickly to the needs of sales outlets, particularly during busy periods such as the festive season or Easter. Real-time management capability helps to avoid supply worries.
  • Enhanced user experience: Designed in collaboration with the shops, the interface will be perfectly aligned with the brand’s charter. Thanks to its harmonisation and optimisation, the ergonomics of the ordering process will be improved, making order entry more pleasant for shop teams.
  • Agility and flexibility: The solution is designed to be scalable and customisable, enabling Jeff de Bruges to easily adjust the functionalities according to its needs. This flexibility is essential to support the company’s growth and meet the challenges of the market.

“We’re really focusing on the scalability and flexibility of the solution”.

rnaud Rihiant, CEO and co-founder of DJUST

Results

Facilitated user experience and optimised sales

The DJUST solution will effectively transform order management in Jeff de Bruges shops, improving efficiency and reducing the risk of error: centralised information and streamlined recommendations. This optimisation will simplify calculations and improve in-store availability, boosting sales and customer satisfaction.

Since orders can be placed from any device, the process is simplified and made more secure, particularly during busy periods.

This new stage in Jeff de Bruges’ digital transformation will ease the day-to-day workload of its teams by making ordering a pleasant and straightforward process, and will enhance the attractiveness of its franchises, thereby contributing to sales growth.

In the near future, Jeff de Bruges plans to launch a mobile application to simplify order-taking and the onboarding of new shops. It will also offer new functionalities to optimise the user experience, including advanced tools for analysing sales performance. Jeff de Bruges’ ambition is to be able to use AI to put in place order recommendation systems to enable shops to order the right quantity at the right time, based on different criteria.

Effects on the market

By adopting these new technologies, Jeff de Bruges is strengthening its position as market leader and preparing itself to respond effectively to the future challenges of distribution.

The alliance between Jeff de Bruges, DJUST, and Clever Age marks a significant step in the modernisation of the brand’s processes and enables it to take a decisive step forward in its digital transformation.