Project context
Gémo, a French brand of ready-to-wear shoes and accessories, with the best quality/style/price ratio, belongs to the Eram Group. It now has more than 400 stores in France.
Thanks to an omnichannel e-commerce platform, Gémo’s customers can easily access physical boutiques and make purchases both in person and online.
LOYALTY PROGRAM HISTORY
A loyalty program already existed for several years for Gémo’s customers. The brand wishes to improve it by proposing new personalised offers and a better visibility of their advantages to their clients.
Client’s request
WHY REBUILD THE PROGRAM?
Gémo’s wish was to make this new loyalty program omnichannel to offer it maximum attractiveness, improve customer visibility on the movements of their points following their purchases and offer new offers to all of its members.
Project description
WHAT WAS PUT IN PLACE
A specific development between different blocks of Gémo IS was realised.
A chaque achat en ligne ou en boutique, les membres du programme de fidélité voient With each purchase online or in a boutique, loyalty program members see their points gauge increase. They can equally profit from it by signing to a newsletter, having their delivery costs offered when declaring a pregnancy etc.
If an item was returned by the customer member, whether online or in a boutique, and refunded, the associated points will also be updated (deduced) on their account.
The Proximis platform thus exchanges via web services with Gémo and its partners to add, delete and recover points for each customer and offer them offers adapted to the number of points obtained:
- Gémo gift vouchers;
- family experiences (cooking classes, amusement park, etc.);
- donation to an association;
- gift of points to a loved one, also a member of the Gémo loyalty program
